Satellite News

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The Philippines will be adopting Europe’s digital transmission DVB standard for its future broadcasting needs. The decision, anticipated for some time, was confirmed by the nation’s second Technical Working Group (TWG), which further investigated the options available, and ratified the initial study which favoured DVB.

This latest investigation examined Japan’s ISDB standard as well as the USA’s Advanced Television Standard, but came down in favour of the DVB system with the primary reason being the low-cost availability of set-top converter boxes.

NTC Deputy Commissioner Jorge Sarmiento said the TWG also conducted a comparative analysis study on the adoption of either a “single standard” or an “open standard” policy, including the socio-economic aspects of such migration, comments from the broadcasting operators and the cost of the digital boxes.

But the recommendation has yet to be approved by the country’s NTC. “The commission is in the process of studying and deliberating on the different DTT standards that would be chosen for adoption in the country. When approved, the target date of the full implementation would be at the end of 2015,” said Sarmiento.

He added the NTC may move further the December 31, 2015, target date for the mandatory shifting of all analog broadcast to DTT technology. “The technical working group, which includes the NTC, is still not yet sure whether or not to implement on the scheduled date or postpone the 2015 deadline given the socio-economic impact of the implementation,” he said.

© Rapid TV News 2009

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The past few years have seen a number of bar owners prosecuted and fined for allegedly showing exclusive sports in their pubs and bars without paying royalties to the likes of BSkyB, Setanta and other rights-holders. A test case is now meandering towards the European Court of Justice (ECJ), and one expert says the case might make “uncomfortable reading” for Sky and other UK rights holders.

The case was transferred to the ECJ by the UK High Court. Trade publication BarKeeper says the case involves a number of British publicans demanding the right to use decoders and cards legitimately obtained and imported into the UK. The publicans argue that decoder cards legitimately purchased in Greece and imported by a distributor do not contravene European law that prevents pirated decoder cards being used to receive satellite TV signals illegally. They believe that under the EU’s free-trade laws, they should be allowed to import the decoders and cards from member states and the legal firm of Denton Wilde Sapte, representing a range of sporting bodies including the UK’s Premier League, believes that there’s a “strong possibility” that the outcome could destabilise BSkyB and Setanta’s right to demand payment for any coverage of Premier League matches in pubs in the UK.

This, say the lawyers, would have disastrous implications for the Premier League’s income from the satellite broadcasters. Any such ECJ and UK High Court finding in favour of the publicans would represent a direct challenge to the licensing of media rights on a territory-by-territory basis and to the willingness of pay-TV operators to pay handsomely for exclusive rights within their markets, commented Alex Haffner, a senior associate with Denton Wilde Sapte.

The Premier League has argued that an ECJ result against this practice would destabilise the market and disadvantage consumers.

For the UK’s publicans, however, a positive result would save them £9,000 a year. “We are watching this case with great interest,” VFI Chief Executive Padraig Cribben, told the trade publication. “However I think a hearing date of this summer might be optimistic. Sky is currently a massive cost to publicans and the return becomes more questionable all the time. The cost has been escalating at a time when the offering is reducing and sterling is working significantly in Sky’s favour. Our discussions with Sky to date have been less than encouraging,” he added, “A successful case in Europe would be of significant benefit.”

The Licensed Victuallers Association (which represents publicans) in Ireland is also watching this case with great interest as it has clear implications for the Irish market also, according to LVA Chief Executive Donall O’Keeffe.

© Rapid TV News 2009

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India public broadcaster Doordarshan says it will carry the 2010 Commonwealth Games in HD. The Commonwealth Games broadcasting rules require that the host broadcaster produce an international broadcast feed in HD.

New Delhi, India’s capital city, is the host for the Games (Oct 3-14, 2010) and is reportedly upgrading and modernising its equipment and will be able to relay HD signals to its own citizens and the outside world. Doordarshan’s Chief Engineer R R Prasad said: “The existing technology at Prasar Bharati is being upgraded. DD is also trying to put at least one high-definition (HD) channel on its DTH (satellite) service to enable screening of the Games.”

But the public broadcaster is on a tight timetable. With barely 18 months to go before the event, Doordarshan is only now considering upgrading its analogue transmitters, and obtaining quotes for an upgrade. New HD studios in Delhi and Mumbai are planned along with improved facilities in Chennai and Kolkata.

© Rapid TV News 2009

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Italy’s Mediaset will continue to invest in pay-TV as part of a two-pronged strategy which has free TV as the “core” business but pay-TV as a strategic asset for the future.

Mediaset Premium, the company’s pay-DTT offering, saw revenues rise 79% in 2008, to reach €404 million. During the year, the number of active cards rose from 2.1 million to 2.8 million, rising further to reach 3.225 million by mid-March.

New deals have been signed for soccer rights, with the Europa League (formerly the UEFA Cup) due to join the platform as well as new motor racing, including Grand Prix, coverage. Mediaset also plans an expansion of Premium’s pay-per-view movie offering to help it compete against News Corp’s Sky Italia. To date, over €1.7 billion has been invested in Mediaset’s digital-terrestrial service.

Breakeven for the pay-TV platform is set for 2010, with average revenue per user (ARPU) forecast to rise to €100 by that year. ARPU was up in 2008 to €80 from 2007’s €60.

Overall, Mediaset saw group profit fall 9.4% to €459 million on revenues up a meagre 4.2% to €4.251 billion.

© Rapid TV News 2009

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Factual broadcaster Discovery Communications has accused Amazon of infringing patents Discovery holds on electronic book technology. The lawsuit claims that the original Kindle, as well as version 2 released in late February, infringes on technology developed by Discovery founder John S. Hendricks, who with two others, received a patent for the invention on November 20 2007.

The technology provides a "secure, encrypted system for the selection, transmission, and sale of electronic books," says Discovery. The company says it, and John Hendricks were significant players in the development of digital content and delivery services in the 1990s. Hendricks' work included inventions of a secure, encrypted system for the selection, transmission, and sale of electronic books. Fellow patent-holders are Michael Asmussen and John McCoskey.

Joseph A. LaSala, Jr., General Counsel of Discovery Communications, said: "The Kindle and Kindle 2 are important and popular content delivery systems. We believe they infringe our intellectual property rights, and that we are entitled to fair compensation. Legal action is not something Discovery takes lightly. Our tradition as an inventive company has produced considerable intellectual property assets for our shareholders, and today's infringement litigation is part of our effort to protect and defend those assets."

Hendricks’ patent (No. 7,298,851) is owned by Discovery, and the broadcaster is asking the US District Court in Delaware for a jury trial.

The technology behind the 55-page patent seems comprehensive, right down to an EPG offering options such as “books you can order” and the supplying assorted themes (History, Romance, Business, etc) as well as listing “Books in your library” with “next shelf” and “previous shelf” options.

Discovery says it does not want Amazon to stop selling the Kindle, but is seeking damages, legal fees and an ongoing licensing deal.

© Rapid TV News 2009

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Cologne-based public broadcaster WDR has started test transmissions on the Eins Festival HD transponder on Astra at 19.2 degrees East.
The Westdeutscher Rundfunk had earlier said it would launch test transmissions in order to prepare for regular broadcasts. For the past year the Eins Festival HD transponder has been used for special HD showcase presentations first during the IFA exposition in Berlin and last Christmas.
At the moment, the German language HD offer on Astra is limited to the free-to-air channels Luxe.tv HD and Annixe HD and the two premium channels Discovery HD and Premiere HD. In the past few days there has been some speculation that ProSiebenSat.1 would resume HD broadcasts and that RTL is also contemplating launching HD; but so far there has been no official word from either of the broadcasters.

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The Czech and Slovak pre-pay DTH platform Sky Link is to boost its HD offer.
Digizone reports, quoting unconfirmed sources, that it will introduce Discovery HD, FilmBox HD and History Channel HD on April 1, with testing likely to start a few days earlier.
It already offers Brava HD and Eurosport HD in both countries, along with Nova HD in the Czech Republic.
Sky Link claims a combined total of more than 500,000 customers in the Czech Republic and Slovakia.