HIKSEMI, a global provider of professional data storage solutions, showcased its vision for the intelligent storage era at GITEX 2025 under the theme "Smart Data. Smarter Life." The company introduced next-generation storage products designed to help users harness data in the AI-driven world.

A highlight was the debut of HIKSEMI's mascot, Semi the Elephant, at the booth. Dressed in HIKSEMI's colors, the cheerful elephant greeted visitors, posed for photos and engaged in playful interactions. It drew crowds and spread joy. Semi's presence reflected HIKSEMI's mission to make smart technology accessible and human-centered.
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