General News

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Sapte dintre primii zece advertiseri pe TV, din perioada ianuarie-februarie 2009, au inregistrat scaderi ale volumelor brute investite in publicitate, potrivit datelor Alfa Cont. Per ansamblu, investitiile primilor zece advertiseri au scazut cu 17,5% fata de investitiile primilor zece din perioada similara a anului trecut.
Procter&Gamble, companie care ocupa prima pozitie in top advertiseri dupa primele doua luni din 2009, a inregistrat o scadere a investitiilor in publicitate de 45% fata de perioada ianuarie-februarie 2008, de la 41,8 mil. euro la 22,8 mil. euro. GlaxoSmithKline Europharm si Cosmote sunt singurii doi advertiseri care au inregistrat cresteri.
Astfel, compania farma si-a crescut cu 277% investitiile in publicitate, de la 5,1 mil. euro la 19,3 mil. euro, iar Cosmote a consemnat o crestere a volumelor brute investite de 40%, de la 11,2 mil. euro la 15,69 mil. euro.

Totodata, Danone a investit in 2009 aceeasi suma ca anul trecut, 12,4 mil. euro, in perioadele amintite, in timp ce, in cazul companiei Nestle, se constata o scadere usoara, de 1%, pana la 18,2 mil. euro. Nicu Laita, media director Omnicom Media Group Romania, este de parere ca acest procentaj de scadere nu se va mentine constat pe parcursul anului. „Ianuarie a fost o luna de mare incertitudine pentru majoritatea advertiserilor si agentiilor media, insa, foarte curand, planurile de marketing si bugetele vor fi revizuite si vom intra intr-o relativa normalitate“, a explicat acesta.
Potrivit lui Laita, cea mai optimista estimare arata ca investitiile nete vor scadea cu 5,7–5,9%, pana la o valoare de aproximativ 510 mil. euro (TV – 58%, Print – 17%, Radio – 8%, OOH – 14%, Internet – 3%).

„Avand in vedere contextul economic actual, nu estimam o crestere in 2009. Ar fi foarte bine pentru industria media romaneasca daca, la sfarsitul anului, vom constata ca investitiile au atins nivelul anului 2008, insa acest lucru pare foarte putin probabil in acest moment“, a mai spus media directorul.

In contextul scaderilor din Top 10, Henkel a urcat doua locuri in top, de pe opt pe sase, desi investitiile rate-card in publicitate sunt mai mici cu 12% in primele doua luni ale acestui an comparativ cu perioada similara din 2008, de la 16,67 mil. euro la 14,69 mil. euro. Tiberiu Mercurian, marketing manager Divizia Detergenti Henkel Romania, a explicat pentru Business Standard: „Din perspectiva noastra, o comparatie de genul celei de mai jos, realizata pe un interval de timp pe care noi il consideram relativ scurt – doua luni –, nu este relevanta si nici 100% corecta. Tin sa subliniez faptul ca prezenta noastra in calupurile publicitare tine cont de campaniile noastre de comunicare, ce sunt in stransa legatura cu planul de activitati al fiecarei divizii in parte, respectiv lansari, relansari sau diverse focusuri“, a explicat acesta.

In 2008, piata de publicitate TV a fost estimata la aproximativ 590 milioane de euro, iar pentru 2009 specialistii de pe piata de profil se asteapta la o scadere cuprinsa intre 5% si 15%.

http://www.standard.ro

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RTL Group, cel mai mare operator TV din Europa, a raportat pentru anul trecut un profit net de 194 mil. euro, mai mic cu aproximativ 65% fata de 2007, potrivit unui comunicat al companiei. Scaderea este explicata de reprezentantii companiei prin prisma unei deduceri voluntare de 337 mil. euro, pentru operatiunile TV din Marea Britanie. Pe de alta parte, veniturile s-au ridicat la 5,77 mld. euro, in crestere cu 1,2%, iar EBITA a evoluat cu 2%, pana la 916 mil. euro. Parte a celui mai mare grup media european, Bertelsmann AG, RTL a beneficiat anul trecut de cresterea incasarilor din Germania, cea mai importanta piata a companiei, precum si a diviziei FremantleMedia, ce produce show-urile „The X Factor“ si „The Price Is Right“. Pentru acest an, grupul a anuntat ca va reduce costurile, in conditiile in care scaderea substantiala a veniturilor din publicitate va afecta profitul. Potrivit CEO-ului Gerhard Zeiler, conditiile de piata s-au inrautatit, iar valoarea proprietatilor media s-a redus semnificativ. (R.I.)

http://www.standard.ro

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The market for high-definition television (HDTV) is growing in Germany, propelled by DTH satellite reception. Last year almost 219,000 set-top-boxes for HDTV reception via satellite were sold – twice as many as in 2007, satellite operator SES Astra announced with reference to current figures from market research institute GfK.
Four out of five HDTV set-top-boxes sold were for satellite reception. Altogether, the proportion of satellite models of the approximately 530,000 HDTV boxes which have been sold since the introduction of HDTV in Germany in 2005 is around 75%. In 2008 a total of 3.5 million digital receivers were sold in Germany. Satellite boxes lead with a share of 62% followed by DTT (30%) and cable (8%).

Wolfgang Elsäßer, managing director of Astra Deutschland, explained that satellite could clearly distinguish itself from competing HDTV distribution methods. “With almost 70 HDTV channels Europe-wide, Astra currently has the most attractive HDTV offer. We will further develop this leading position and envisage a channel increase to over 100 HD broadcasters by 2010,” said Elsäßer. “The high-definition offer via Astra will also grow strongly in Germany over the next 12 months.”

© Rapid TV News 2009

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Germany has been slower than the rest of Europe to take up digital TV. At last that position seems to be changing. SES Astra says that in 2008 the number of digital-satellite homes in Germany leapt 14% to 11m homes.


Astra says it holds onto its position as the leading supplier. The proportion of digital Astra households now lies at 69.4% of all satellite homes, with around 5 million households still relying on analogue television. 31.3% of all cable households are now digital.

Of all distribution methods (satellite, cable, terrestrial, IPTV), last year for the first time more than half of German television households – 53%, or 20 million – received digital television. In 2007 the figure was 42%.

In total, Germany had 37.67m analogue and digital TV homes by the end of last year.

With 16.2m households, satellite reached a share of 43% in 2008. 18.45m households watched television via cable equaling a share of 49%. DVB-T had 2.75m viewers (a 7% share), followed by IPTV with 270,000 households and a share of one percent.

“This year’s Satellite Monitor confirms that satellite represents the most attractive digital reception mode and continues to be the leading infrastructure for digital broadcasting,” said Wolfgang Elsäßer, MD of SES Astra in Germany. “The fact that every second household in Germany receives digital television, represents an important milestone.”

Astra is launching a marketing campaign this year in order to further drive the acceptance of digital television and the conversion from analogue to digital TV reception.

Astra Satellite Monitor figures for year-end 2008 in Germany at a glance:
• Total of 37.67m analogue and digital TV homes in Germany
• 20m TV viewers receive programs digitally (up from 42% in 2007 to 53% in 2008
• Satellite reached 16.2 million households (43%)
• 69.4% of satellite households are digital
• Cable reached 18.45m households (49%)
• 31.3% of cable households are digital
• Terrestrial TV (DVB-T) had 2.75m viewers (7%)
• IPTV reached 270,000 households (1%)

These findings were the results of the current Satellite Monitor, which is compiled each year by market research institute TNS Infratest on behalf of SES Astra.

© Rapid TV News 2009

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A study by Screen Digest says more than 4m European households are now watching HD transmissions, representing a quadrupling of HD homes during the year. However, this still represents just 1.8% of the potential viewing market, says the report.


HDTV broadcasts are now available in just about every European market, “mostly through pay-TV” says Screen Digest, with the UK and France taking the lead, although Spain and Germany are making “very little progress”. The number of HD channels doubled in 2008, to a total of 173 at year-end although some (eg: Discovery) are duplicated services. France had 20 high-def channels at December 2008, while the UK had 31.

While these are all impressive statistics, perhaps the most important statement made within the report is that all the conditions are in place “for an acceleration of HD uptake”. Screen Digest suggests that the level of consumer awareness as to the merits of high-def has risen significantly, displays are now affordable and take-up has reached critical mass (26% and growing), while prices for Blu-ray HD players have tumbled in cost.

Screen Digest says of the existing 4.6m HD homes spread across 26 Greater European markets (including Russia and Turkey) 3.1m are watching HDTV via a pay-TV supplier (and of this some 1.5 via satellite). The 4.6m HD homes is considerably ahead of Screen Digest’s original forecasts (2.7m) made in March 2006. The study shows that France has shown that it is perfectly possible to make HD progress outside pay-TV, helped by free channels available over-the-air on DTT.

Screen Digest has re-sharpened its forecasts, and is now suggesting the number of Greater European HD homes will reach 54m by the end of 2013 (and with 45m in Western Europe) and of this total some 38m will view through Pay-TV.

© Rapid TV News 2009

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News Corp-backed Indian cable operator Hathway has become the first in its sector to offer a PVR, launching its Digital Box PLUS offering based on NDS’ XTV technology.
The service gives subscribers who choose the new set-top box the ability to record one channel while viewing another, as well as access to on-demand content, and is “well positioned to ofer additional, advanced, next generation solutions in the future,” the companies said in a statement.

While DTH operator Tata Sky (also partially backed by News Corp’s Star TV) has a PVR offering, Tata Sky+, Hathway is the first cable operator to launch such a service on its digital platform.

The Indian cable sector has been slow to develop, characterised more by local “cable-wallahs” than by consolidated larger operators. Hathway is one of the few operators even to have a digital platform up and running. While there are some 71 million cable homes in India, just 6% of these were digital this time last year, according to figures from the Cable & Satellite Broadcasting Association of Asia (Casbaa).

Hathway was the first cable operator to launch a digital platform, in 2006.

K. Jayaraman, Managing Director & CEO, Hathway Cable & Datacom Private Limited, said: “We are the first Indian cable operator to launch Personal Video Recorder technology in the digital Indian cable TV market. This launch further reinforces Hathway’s vision of being a single point access provider, bringing the converged world of information, entertainment and services into homes. New services such as the XTV DVR reinforce our commitment to remain a market leader by offering innovative converged services.”

Sue Taylor, NDS Senior VP and GM, Asia-Pacific, said: “Hathway continues to prove that it is India’s leading digital cable provider, by creating an exceptional viewing experience for its subscribers. This is the first step towards a fully converged service that will offer broadband TV and a suite of next generation solutions to Indian viewers.”

© Rapid TV News 2009

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Four leading TV technology companies have linked to develop a system based on the new common interface specification, CI+, which will bypass the need for cable operators to supply set-top boxes to deliver video-on-demand, time-shift services and targeted ads. Tandberg, Sony, Neotion and Strategy & Technology (S&T) say the new interface, once downloaded, can be launched from a browser in a CI+ TV, negating the need for a set-top box and transferring costs on to consumers at point-of-sale.
In a statement, the companies said: “The breakthrough industry collaboration allows standard TVs to support VoD right out of the box. This results in lower deployment costs for cable operators, who can avoid set-top box purchase and installation. Consumers benefit from reduced energy usage in the home and faster service availability – and they do not have to make time for an engineer’s visit.
“Cable operators have the opportunity to generate valuable new revenue streams and offer a better customer experience with on-demand services, and hence reduce subscriber churn. They maintain full control over the applications offered and the look and feel of the user interface. Meanwhile, viewers gain full PVR functionality on the TV with no storage and no extra cost.”

The system will be self-installed by subscribers, thereby cutting capital expenditure and downstream maintenance commitments for cable MSOs as well as costs of migrating subscribers to digital.

Tandberg and Neotion have implemented a standards-based VoD system that combines Neotion’s CI+ module and Tandberg’s OpenStrem digital services platform. This handles the management of content, session control, billing, catalogue generation, ad-insertion and resource management.

S&T has developed a data-driven MHEG application that runs within the CI+ browser to allow users to navigate through a content catalogue. The application runs across the “diverse family” of CI+ TVs, S&T said.

MHEG was originally conceived as a technology for delivering device independent VoD solutions, and so is ideally suited to this kind of application,” said Colin Prior, Director of International Sales at S&T. “The inclusion of MHEG in the CI Plus specification means it is relatively easy to develop, deploy and update such dynamic applications to a broad range of suitably equipped CE devices.”

“Consumers want to watch more television on their own schedules and cable operators with VoD and network-based catch-up TV are rewarded with higher service take-up and reduced churn,” said Edward Allfrey, Cable Business Director, Tandberg Television. “This solution makes it easier and cheaper for cable operators to introduce on-demand, while maintaining full control of the service.”

CI+ will soon be supported within 80% of Sony’s digital televisions and around 70% of all new integrated digital TV sets.

However, not all industry players are as keen on CI+. NDS CEO Abe Peled recently told a German publication that CI+ was “extraordinarily expensive”. “We think that for the same money that a CI+ module would cost, you could get a reasonably good set-top box,” he said. But with the cost of CI+ modules already hidden in the television, cost is shifted away from operators on to the consumer.
© Rapid TV News 2009

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Kanal D ar putea intrerupe contractul cu Luis Lazarus, dupa ce postul a fost sanctionat de CNA cu o amenda de 100.000 lei pentru "Show cu Lazarus" din 22 iunie, in care au fost difuzate imagini din filme pentru adulti, si atentionat de CRP, care a considerat emisiunea drept "derapaj profesional".

"Suntem in discutii in acest sens, dar nu am luat inca o decizie. Ultima lui emisiune ar fi in luna iulie. Suntem cu totii sub presiunea a ceea ce s-a intamplat", au declarat pentru Mediafax reprezentantii Kanal D. In acest sens, luni dimineata oficialii Kanal D vor discuta despre posibilitatea intreruperii contractului cu Luis Lazarus, cel care modereaza emisiunea "Show cu Lazarus". Luis Lazarus nu a putut fi contactat.



Cea mai mare amenda data de CNA a fost pentru "Lazarus Show

Emisiunea "Show cu Lazarus" a intrat in grila postului Kanal D la inceputul lunii mai. CNA a amendat, joi, postul Kanal D cu 100.000 de lei - cea mai mare amenda acordata pana in prezent de Consiliu -, pentru ca in emisiunea "Show cu Lazarus" din 22 iunie au fost difuzate imagini din doua filme pentru adulti, fapt interzis de legislatia audiovizuala. Emisiunea a fost transmisa in direct, pe 22 iunie, intre orele 22.56 - 0.00, cu incadrarea 15, iar dupa ora 00.00 a fost difuzata cu incadrarea 18. Emisiunea a fost moderata de Luis Lazarus. In emisiune au fost invitate persoane precum Nikita, Sexi Braileanca, Camelia Petrovici, Dudu Stil si Romeo Fantastik, cunoscute pentru implicarea in domeniul filmelor cu tematica sexuala. Potrivit CNA, tema emisiunii postata pe ecran a fost "Romania in pielea goala". Moderatorul Luis Lazarus a motivat tema emisiunii spunand ca vrea sa arate telespectatorilor pana la ce consecinte se poate ajunge in urma crearii unor vedete de catre o complicitate generala a televiziunilor si ca este momentul in care mastile cad si oamenii sunt prezentati in adevarata lor lumina.

Filme porno cu Eva Kent si Sexy Braileanca, difuzate la TV

Totodata, in emisiune au fost difuzate imagini din doua filme pentru adulti, in care protagoniste erau doua femei, cunoscute sub denumirea Eva Kent si Sexy Braileanca. Potrivit CNA, inainte de ora 00.00 a fost prezentata o varianta "soft" a imaginilor, care uneori erau blurate, iar dupa miezul noptii, imaginile prezentate au fost "hard". Astfel, Kanal D a difuzat in emisiunea "Lazarus Show" 10-11 minute din filmul cu Sexy Braileanca si 11 minute din filmul Evei Kent. Potrivit CNA, inregistrarile difuzate au continut "scene explicite de sex", chiar daca unele imagini au fost blurate. Dupa emisiune, CNA a primit mai multe reclamatii, in unele dintre acestea cerandu-se ca emisiunea sa fie sanctionata sau chiar sa fie scoasa din grila Kanal D. In urma monitorizarii emisiunii si a unei discutii cu Luis Lazarus, prezent joi la sedinta CNA, Consiliul a decis amendarea Kanal D cu o suma record, de 100.000 de lei - amenda maxima permisa de legislatia audiovizuala.

CRP: Emisiunea a fost un derapaj profesional

Si Clubul Roman de Presa (CRP) a atentionat public, vineri, televiziunea Kanal D, pentru emisiunea "Lazarus Show" si a transmis o scrisoare reprezentantului postului in Club, Pavel Stanchev, in care califica editia emisiunii din 22 iunie drept "derapaj profesional". CRP considera ca editia din 22 iunie a "Lazarus Show" a fost in contradictie cu valorile aparate de Club si isi exprima speranta - in scrisoarea pe care presedinta CRP Indira Crasnea i-a trimis-o lui Pavel Stanchev, CEO al Dogan Media International-Kanal D - ca "un alt derapaj profesional" de acest fel nu se va mai produce. "Clubul Roman de Presa apreciaza succesul postului de televiziune Kanal D, obtinut in scurt timp de lansare, precum si inovatia pe care a adus-o in privinta programelor pe care le propun telespectatorilor si spera ca postul de televiziune Kanal D va respecta increderea pe care acesti telespectatori i-o acorda", se spune intr-un comunicat al CRP, remis Mediafax. Clubul Roman de Presa "a aparat intotdeauna dreptul mass-media romanesti de a reflecta diversitatea", dar aceasta trebuie sa fie in acord cu "respectul fata de public, respect care nu se masoara in audiente, ci in calitatea profesionala" a demersurilor jurnalistice. "Respectarea normelor deontologice de catre membrii Clubului este o conditie importanta pentru afilierea la CRP, acesta fiind unul dintre motivele pentru care, in procesul de inscriere, orice societate de presa trebuie sa isi asume normele profesionale ale Codului Deontologic al Ziaristului adoptat de Clubul Roman de Presa", se mai spune in comunicatul CRP.

Lazarus: A fost un experiment, ne cerem scuze

Pe de alta parte, prezent in sedinta de joi a CNA, Luis Lazarus a precizat ca aceasta emisiune a fost "un experiment". "Eu nu am intentionat sa difuzez un film porno, ci niste imagini blurate, cu respectarea legii CNA. Daca noi am gresit in realizarea acestui program, ne cerem scuze si promitem ca acest lucru nu se va mai intampla niciodata. Noi ne supunem deciziei dumneavoastra si ne luam acest angajament. Imi cer scuze in numele echipei mele si am crezut ca acest experiment va demonstra ceva (), pana la ce consecinte se poate ajunge in urma crearii unor vedete de catre o complicitate generala a televiziunilor", a spus Luis Lazarus. El a precizat ca membrii CNA pot doar sa dea niste amenzi care, in cazul unor televiziuni precum OTV, nu afecteaza foarte mult postul in privinta incasarilor. Luis Lazarus a mai spus ca a incercat sa realizeze emisiunea si sa difuzeze respectivele inregistrari cu respectarea legislatiei audiovizuale.


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