Rebranding DSF in April?

'' German sports channel DSF, probably in April, is transformed into an entirely new channel Sport1. Already in January should be made for rebredinga - are informed German sources. The first signs of this process began in November 2009. Bavarian mediaregulyator BLM has not issued a permit holder, the company Constantin Medien AG to change the name of the channel.
The Munich company wants to link the station with its internet portal sport1.de. Harmonization of the brand will help to increase the market share of television programs, and will strengthen the position of a sports portal.
Heir channel DSF has become an even more sporty. Planned removal of night erotic daily broadcasts and the introduction instead of sports programs: gymnastics, documentaries, entertainment and news on current events from the world of sports. Sport1 will offer more than 1100 hours of live broadcast. Increased spending on sports should be covered by reducing the cost of personnel. ''


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