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Sci Fi HD to launch Fi HD to launch on Sky tonight


Monday, January 26 2009, 00:02 GMT

By James Welsh
Sci Fi HD to launch on Sky tonight

Sci Fi HD will launch on Sky channel 214 this evening, NBC Universal Global Networks has announced.

Test transmissions for the channel began in December. It will become the 31st high definition channel to be offered on the Sky+ HD service.

"We are thrilled to introduce Sci Fi HD in the UK," said Laurance Dawkin-Jones, UK managing director for NBC Universal Global Networks. "Our Sci Fi audience is early adopting, highly discerning and strongly loyal consumers of science fiction and it is a natural evolution of the Sci Fi brand to offer them such high quality targeted programming. Out of our four channel brands in the UK, including Hallmark, Diva TV and Movies24, Sci Fi is the natural choice to be our first brand in the UK to launch in HD."

A range of high definition movie exclusives, including Cyclops and the Sci Fi original production Ba'al: The Storm God, will air on the channel along with key series including Eli Stone, Tin Man and Sanctuary.

"Launching Sci Fi in HD on Sky is an important move forward for our ongoing international channels expansion strategy," said Roma Khanna, NBC Universal's president of global networks and digital initiatives. "HD has been and will continue to be a major focus for Global Networks, following our first successful HD launch in France over a year ago. HD is a core part of our strategy of rapid expansion as we grow from our current 70 channels to over 90 channels in the next year. HD offers our subscribers the best premium viewing experience as they engage with our world class brands."

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