MCM Belgique: To end on New Years Eve

MCM Belgique: To end on New Years Eve

'' The music channel MCA Belgium will disappear from the Belgian tv screens on December 31. The Lagardere group decided to end the venture started 15 years ago. This painful economic choice is dictated by two elements. A structural factor, relative narrowness of the Belgium TV market in French-speaking 13-30 years target audience, and a factor of the economic situation, the severe reduction in the advertising investments during the last months. RMB is the advertising agency which had introduced the chain on the Belgian market in the Nineties and which had contributed to its development.

The chain was distributed on cable and television by ADSL.

Also Fox Life France is set to end on 31st December also . ''

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